PayNearby is a FinTech organization that partners with neighbourhood retail stores and enables them with the tools to provide assisted financial and digital commerce services to their local communities

The Challenge

Reimagining PayNearby's brand narrative to reflect its current strengths, core values and aspirations. Make it a brand which is beyond just the mobile app.

My Role

Brand Management | Strategy |
Visual Design | Client Presentation | Content Writing

Background

PayNearby was the market leader in two major financial services - AePS & Direct Money transfer (DMT). It has a robust network of 15+ lakh retailers spread across 17,600 plus PIN codes in India.

But, they were faced with the following problems:

The marketplace was getting diluted with new companies offering the same services

Rise in competition and no clear product differentiation led to loss of market share

Choice of brand based on commissions offered.
Retailer relationship
became transactional.

At the consumer's end, the retailer was the Brand.

How would we create preference for our brand amongst retailers and consumers as we expand our portfolio beyond AePS and DMT services?

Augmenting the TRUST built by retailers, making them the face of the Brand

Retailers are the backbone of our Brand

- Ambitious / Go-getters

- Hardworking

- Ready to explore new opportunities

- Ready to learn new skills & tech,
specially if it betters their lives

● Vaulting ambition of both the retailer & customers to lead a better life

● Not addressed by any current player

● Marries well with our organization ethos

- The arrow symbolizes growth and prosperity

- Location pin denotes that PayNearby is
available across the nation, to everyone, everywhere

Family of Green is a very down-to-earth. It represents new beginnings and growth. It’s appropriate for designs related to wealth, stability, renewal

Family of Blue represents strength, trust and security. It lends a professional imagery. Blue is energizing and refreshing.

Sapno ke parinde tabh udhte hain, Jab lagte hain umangon ke par!

Bedhadak manzil par tabh badhte hain, Jab jehan mein na rahe, koi agar ya magar!

Jo sochte hain, wo peeche reh jaate hain, Tu bas zidd kar, aage badh!

Jo sawaal se sawaal puchte hain, Chalte hain sada hokar nidarr!

Jo raah chunte nahin, banate hain, Hoti hai unki har dagar!

Jo darte hain, wo tham jaate hain, Tu bas zidd kar, aage badh!

Pag pag par jo misaal bante hain, Arjun si hoti hai jinki nazar!

Jo khud ka, khud se imtihaan lete hain, Duniya yaad rakhti hai unka safar!

Jo mushkilon se katraate hain, woh badh nahi paate,

Tu bas zidd kar, aage badh!

This project is done in collaboration with LBO. All copyright of images and content lies with PayNearby.